Hawaii Visitor Statistics & Data
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Founder & certified Hawaii travel expert with 20+ years of experience in Hawaii tourism.
Hawaii-Guide.com (HawaiiGuide.com) was designed to be a one-stop resource for future Hawaii visitors planning their trips to the islands. Since 2002 – through the use of our website, mobile applications, guidebooks, email subscribers, social media channels, and digital visitor guides – our mission has remained the same: to be an all-inclusive visitor guide to the Hawaiian Islands.
Hawaii-Guide.com is proudly operated by GuideofUS, LLC., publishers of the expansive GuideofUS Travel Network. Learn more about us.
As a proven leader in the Hawaiian tourism market, our team loves putting our combined 50+ years of hospitality, marketing, and advertising experience to work for our business partners in Hawaii.
Highly-Trafficked Website
Hawaii-Guide Traffic Summary
- Highly Engaged audience
- 63% Mobile Traffic
- Annual Reach of up to 15M Unique Visitors
Demographics Summary
- 58% of visitors planning their trip are female
- 42% are under 35 years of age
- 39% are between 35 and 55 years of age
- 58% have a college degree
- 22% have a post-graduate degree
Geographic Summary
- 80% are visiting from the United States
- 7% are visiting from Canada
- 6% are visiting from Australia
- 53% of US visitors are located in the Western US
- 49% of Canadian visitors are located in Western Canada
Traveler Data
Visitor Timeline & Dates
- 97% plan to visit Hawaii within the next 2 years
- 86% plan to visit Hawaii within the next 12 months
- 38% plan to visit Hawaii within the next 6 months
- 65% book recreational tours & activities prior to arrival
Expected Duration of Hawaii Visit
- 78% plan to stay on average 5 – 11 days
- 21% plan to stay on average 12 – 21 days
Highly Engaged Audience
- 98% use and trust GoUS Hawaii as a resource to plan their trip
- 72% visited an advertising partner website
Additional Analytics Data
Traveler Budget Data
- 59% have a lodging budget of $100 - $300 per night
- 18% have a lodging budget of over $300 per night
- 37% have an activity & tours budget of $75 - $300 per person
- 27% have an activity & tours budget over $300 per person
Email Marketing Stats
- Thousands of active/engaged subscribers segmented by planned visit period
- 600-850 emails distributed, per day, to visitors at various trip-planning stages
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*All Analytics data was compiled from Google Analytics, Cloudflare Analytics, & Plausible Analytics, along with our email marketing platform (Drip).
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